Guinness

For the opening of Guinness’s new Covent Garden brewery, we were commissioned to create a teaser campaign that would build curiosity and awareness of its opening, by showcasing the experiences awaiting visitors there.

Drawing on the iconic ‘Good Things Come To Those Who Wait’ platform, we worked with photographer Max Virgili to create 24 unique ‘pint play’ shots, blending familiar elements of Covent Garden with the new experiences available at the new brewery.

The work culminated in a large-scale static and motion OOH campaign, with bespoke sets of posters appearing across London. We also took over Tottenham Court Road station, transforming the space with bespoke signage, friendly toucan way-finding and a pint play tunnel.