Guinness

For the new Premier League season, we were tasked with celebrating Guinness’ POV on what it means to belong as a football fan, positioning Guinness at the heart of football’s rituals of belonging. To bring this to life, we partnered with seasoned football photographer Peter Franklyn Banks over several match days, capturing a mix of carefully controlled ‘lovely’ concepts alongside natural, in-the-moment shots.

Alongside this, I designed and illustrated bespoke, hand-made ‘Lovely Day For a Guinness’ flags for several Guinness-affiliated Premier League teams. The flags were predominantly featured as part of a large-scale OOH campaign in South Korea.