Snickers

Working as an Art Director within a wider team, I contributed to the concepts and art direction for Snickers’ ‘Animal Heads’. Building on the brand’s ‘You’re Not You When You’re Hungry’ platform, bespoke animal-head models were created to bring to life the humorous, out-of-character behaviours that hunger can trigger. Each animal embodies and exaggerates a different consequence, from a hot-headed tiger to a drained snail and a sluggish sloth.