Guinness

We created a modernised expression of Guinness’s iconic 100 year-old ‘Lovely Day for a Guinness’ platform, by using the brand’s famous harp as the letter V to transform ‘Lovely’ into a simple, distinctive visual device attached to it’s product.

I played a prominent role in shaping ‘Lovely’ into a full campaign idea, from the wider creative concept through to art direction of all photography. Working with photographer Dan Burn-Forti, we brought a series of authentic, joyful moments to life by capturing a range of ‘Only Guinness Can’ moments, all wrapped up in the feeling of ‘Lovely’.