Plenty

I worked with Director Carl Addy as the Art Director on Plenty’s ‘A Kitchen Situationship’ campaign, bringing to life the everyday tension between messy and clean partners in the kitchen. It was my most fully formed Art Direction role to date, with a hands-on contribution across concept, scriptwriting, filming direction, editing, sound and song design.

We combined energetic live action with AI-generated moments of exaggerated kitchen chaos in playful detail. Hand-illustrated typography was layered into the scenes to add humour and create a distinctive visual language.